Privacy Policy

Tagline

Effective Date: July 5, 2025

Type of Website: E-commerce

www.xtfilters.com (the “Site”) is owned and operated by XT Filters. XT Filters is based in Chengdu, China, and acts as the data controller for the Site.

Email: info@xtfilters.com

This Privacy Policy (“Policy”) describes how we collect, use, disclose, and safeguard personal data of users who access or interact with the Site. By accessing or using the Site, you agree to the terms of this Policy.

Purpose

The purpose of this Privacy Policy is to inform users about:

The personal data we collect;
How we use collected data;
Who has access to the collected data;
Users’ rights regarding their data; and
Our cookie and tracking policy.

This Privacy Policy applies in addition to the Terms of Use that govern your use of our Site.

Data Collection

Data Collected Automatically

When you visit the Site, we may automatically collect and store the following information:

IP address
Geographic location
Browser, operating system, and device details
Pages visited and content viewed
Links clicked
Online identifiers and interaction data

Data Collected Voluntarily

When you create an account, make a purchase, or contact us directly, we may collect the following personal information:

First and last name
Email address

How We Use Personal Data

We use the personal data collected through the Site for the following purposes:

To process and fulfill orders
To improve customer service
To send order updates and respond to inquiries
To personalize user experience and content
For analytics, advertising, and Site optimization
To maintain user accounts and communication

Cookies and Pixel Tracking

We use cookies and similar tracking technologies such as pixel tags to improve user experience and monitor Site performance. By continuing to use the Site, you consent to the use of cookies as described in this Policy.

Types of cookies we use:

Functional cookies: Remember your preferences for future visits.
Analytical cookies: Help us understand user behavior and improve the Site.
Targeting cookies: Enable us to deliver personalized content or ads.
Third-party cookies: May be used by advertising partners to analyze interests and preferences.

We also use pixel tags to track user behavior, site interaction, and email engagement. These may be used to associate browsing activity with your email address for targeted communications. You may opt out of such use by visiting: https://app.retention.com/optout.

No personal data is sold to third parties.

Who We Share Personal Data With

Employees

Data may be accessed by authorized personnel who require it to perform their duties.

Third Parties

We do not share your personal data with third parties except in the following cases:

If required by law or legal proceedings
To protect our legal rights
If the business is sold or merged
With service providers assisting in advertising or analytics

In the past 12 months, we may have disclosed the following categories of information to advertising or analytics providers:

Identifiers (e.g., IP address, email address)
Internet or electronic activity information
Inferences drawn to personalize user experience

If you follow links to third-party websites from our Site, please note that their privacy policies may differ from ours.

Data Retention

Personal data will be stored only as long as necessary to fulfill the purpose for which it was collected or to comply with legal obligations.

Data Security

We implement reasonable safeguards to protect user data. Access is limited to employees who require it. Any misuse of data by our employees will result in disciplinary action, including possible termination.

While we strive to protect your information, no method of data transmission over the Internet is completely secure. Use of the Site is at your own risk.

Your Rights Under GDPR

For users in the European Union or United Kingdom, we comply with the General Data Protection Regulation (GDPR).

You have the right to:

Be informed about data collection
Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict or object to processing
Data portability

We do not currently appoint a Data Protection Officer as we are not legally required to do so under Article 37 of the GDPR.

You may withdraw your consent to processing at any time by contacting us at info@xtfilters.com. Withdrawal does not affect prior lawful data processing.

Legal Bases for Processing

We process personal data based on:

User consent
Legitimate interests such as providing secure, personalized shopping experiences that do not override your rights or freedoms

Children

Users must be at least 16 years old to use our Site. We do not knowingly collect or process personal data from children under 16. If we become aware of such data, it will be deleted. Parents or guardians may contact us at info@xtfilters.com to request deletion.

Opting Out

You may opt out of:

Cookies: by changing your browser settings
Marketing emails: by clicking the “unsubscribe” link in any marketing email
Retargeting tracking: by visiting https://app.retention.com/optout

Access, Modification, or Deletion

To access, correct, or delete your personal data, or to exercise any rights under GDPR, please contact us at info@xtfilters.com.

Policy Changes

We may update this Privacy Policy to reflect changes in legal or operational practices. When changes are made, we will update the effective date above. Continued use of the Site constitutes your acceptance of the revised Policy.

Complaints

If you have concerns about how we process your personal data, please contact us at the email below. If you are not satisfied with our response, you have the right to file a complaint with a data protection authority in your jurisdiction.

Contact Information

For questions or requests related to this Privacy Policy, please contact:

Email: info@xtfilters.com

By using this Site, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.